Attendees will learn about methods for organizing and managing the multiple components of the business development process. This differs from directing research-oriented projects. There are new entities involved, such as setting up outside-the-university facilities, hiring new employees, consultants, regulatory input, fundraising, product development for scale-up manufacturing, and marketing communications. 

Topics:

• S.W.O.T analysis: Assessing Strengths, Weaknesses/needs, Opportunities, and Threats

• Establishing: Goals, Objectives, Strategies and Action Plans with Timelines

• S.M.A.R.T. objectives: Specific, Measurable, Assignable, Realistic, Time-related

• Communicating the “Plan”, Tasks, and Assignments

•  Follow-up and “pivots” to change in environment